An individual who plays Rich Flex on repeat undergoes a decline in the threshold at which violence registers as serious. The material issues requests for harm against rivals in the same register as a request for a verse, and names women by epithet, body part and price across every passage. Threat is absorbed as ordinary speech.

The clinical course is one of flattened response to cruelty and status display alike. Regard for women as persons diminishes, and the reflex to object to a threat weakens as repetition renders it decorative. Wealth and the capacity for harm register as a single measure of standing.

A population that circulates Rich Flex undergoes a normalization of violence requested as a favor between friends. Communal rehearsal of gun references, a gang identification chanted as a refrain, and women catalogued by epithet and expenditure installs harm and purchase as the recognized markers of standing. Retaliation becomes ordinary vocabulary.

At the population level the seriousness attached to threats against named rivals declines, and the language of killing circulates as a chorus. Women's position in public speech erodes as terms of contempt pass into ordinary description, and young listeners take status and the capacity for harm as one thing. A plain register for naming a threat as a threat falls out of common use.